YEAR

2023

Portofino Bakery


BRIEF

Capture commercial showcasing B-Corp Certification

SCOPE OF WORK

Videography

Watch Portofino

Recently, they’ve achieved an impressive milestone, securing B'-Corporation Certification—a globally recognized seal of approval that highlights their commitment to creating positive impacts on society, the environment, and their workforce.

This certification is a testament to their dedication to three pivotal aspects. Firstly, it showcases their concerted efforts to minimize their carbon footprint, contributing to the global fight against climate change. Secondly, it underlines their active involvement in bolstering local communities, nurturing relationships and fostering social improvement. Lastly, it signals their prioritization of their employees’ welfare by continually refining their work environment to ensure it’s optimal, inclusive, and rewarding.

As a filmmaker, I had the unique opportunity to collaborate with the dedicated Portofino team, crafting a commercial to announce their hard-earned B-Corp Certification. The experience gave me an up-close look at their commitment to not just bread, but to a better community.

For two decades, Portofino Bakery has been a beacon of astisanal bread'-making on Vancouver Island, weaving together tradition and innovation in every loaf they bake.

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