Commercial Video Production in Victoria, BC
A good commercial does one job in 30 or 60 seconds: makes people feel something about your business and gives them a reason to act. Endurance Media makes TV commercials, online ads and brand films for Victoria and Vancouver Island businesses, including broadcast spots that have aired on CHEK TV.
Every commercial is directed, filmed and edited by Victoria filmmaker Benjamin Farris, with additional crew for larger productions. Bring your own concept or agency brief, or start from scratch and we'll develop the idea and script together.
What we make
TV commercials. 15, 30 and 60 second spots delivered for broadcast. Our two spots for New Balance Victoria aired on CHEK TV.
Online and social ads. Cutdowns and vertical versions for Instagram, Facebook, YouTube and TikTok, planned from the same shoot as the main spot.
Brand films. Longer pieces, usually one to three minutes, that tell the story behind a business, a milestone or a product. See Portofino Bakery.
Announcement and launch films. Certifications, openings, new products and anniversaries, made to be shared on your website and social channels.
Concept and script. Endurance Media can write the concept and script, or work from your brief or your agency's. On-camera talent and voiceover can be arranged, or you can bring your own.
Commercial work
New Balance Victoria: two TV commercials on CHEK TV. Two 30-second spots built around the store's 3D foot scanner, which helps every customer find their perfect fit. Filmed around Victoria with runners and cyclists, both commercials aired on CHEK TV, putting New Balance Victoria in front of viewers across Vancouver Island. See the New Balance Victoria case study.
Portofino Bakery: B Corp certification commercial. After two decades of artisan bread-making on Vancouver Island, Portofino earned B Corp Certification. Endurance Media made a 1:36 film inside the production facility, following the bakers, the ovens and the bread from dough to finished loaf, and tying the certification to three commitments: reducing its carbon footprint, supporting local communities and prioritizing its team's wellbeing. The film announced the certification on Portofino's website and Instagram. See the Portofino Bakery case study.
Arc'teryx BC: social media video. A paid video made for Arc'teryx BC's social media channels.
How a commercial project works
Planning call. What the commercial needs to do, who it's for and where it will run: TV, online or both.
Proposal. Three package options, from a single spot to a full campaign with cutdowns for every channel.
Pre-production. Concept, script or shot list, locations, talent and schedule.
Production. Filming on location in Victoria or wherever the story is, with additional crew for larger shoots.
Post-production. Editing, colour grading, sound and music, with revision rounds set by your package, then delivery in broadcast and social formats.
Why businesses choose Endurance Media for commercials
Broadcast experience. Commercial work that has aired on CHEK TV.
Made for every screen. One shoot planned to deliver the TV spot plus online and vertical versions.
Local knowledge. Filmed on Victoria streets, trails and locations your customers recognize.
One filmmaker, start to finish. The person who plans your commercial is the one directing, filming and editing it.
Frequently asked questions
Can you make a commercial that airs on TV?
Yes. Endurance Media's two 30-second commercials for New Balance Victoria aired on CHEK TV. Spots are delivered in the formats your broadcaster or media buyer needs.
Do you buy the TV airtime?
No. Airtime is booked by the client or their media buyer. Endurance Media makes the commercial and delivers the files.
Do you write the script?
Yes, if you need one. Endurance Media can develop the concept and script from scratch, or work from your own brief or your agency's.
How long is a typical commercial?
TV spots are usually 15, 30 or 60 seconds. Brand films and announcement films typically run one to three minutes.
Can I get versions for social media too?
Yes. Shorter cutdowns and vertical versions for Instagram, TikTok, Facebook and YouTube can be planned from the same shoot.
How long does a commercial take to make?
Anywhere from about two weeks to several months, depending on the scope, the number of shoot days and your deadline.
How much does a commercial cost?
It depends on the number of shoot days, locations, crew, talent and versions you need. Every proposal includes three package options so you can choose the scope that fits.
Ready to make your commercial?
Tell me what you're promoting and I'll personally get back to you. Start a project or call 250-634-1665. You can also see all of Endurance Media's video production services in Victoria.