New Balance Victoria
YEAR
2023
BRIEF
Capture dynamic videos to promote new running and lifestyle gear
SCOPE OF WORK
Video
Watch New Balance Victoria
Two TV commercials for New Balance Victoria, built around finding the perfect fit.
The challenge
New Balance Victoria, operated under licence by Frontrunners, wanted to reach more local customers, showcase its growing product line and give people a reason to visit the store in person.
What we made
Two 30-second television commercials built around the store's standout service: a 3D foot scanner that helps every customer find their perfect fit. Filmed around Victoria with runners and cyclists, the spots put fit, comfort and local streets front and centre.
The result
Both commercials aired on CHEK TV, putting New Balance Victoria in front of viewers across Vancouver Island.
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